TECHNOLOchicas 3.0 Launch, co-produced by the Televisa Foundation and the National Center for Women & Information Technology (NCWIT), is a national initiative designed to raise awareness among young Latinas and their families about opportunities and careers in technology. Powerful stories highlight the lives of Latinas from diverse backgrounds and environments who are in technology fields and recognize the power of innovation to change the world. These stories allow girls to perceive TECHNOLOchicas as “relatable” role models who are similar to themselves and are promoted through several communication channels, including broadcast television, local events, social media, and online videos.
