Eva Longoria Supports TECHNOLOchicas
Play a role in innovation.
TECHNOLOchicas is a national initiative of the National Center for Women & Information Technology (NCWIT) and Televisa Foundation designed to raise awareness among young Latinas and their families about opportunities and careers in technology. TECHNOLOchicas uses the powerful stories of Latinas from diverse backgrounds, who are in technology fields, and recognize the power of innovation to change the world. These stories allow girls to see real-life role models to whom they can relate.Why TECHNOLOchicas?
Latina girls and women in the U.S. may be avid users of technology, but they are significantly underrepresented in its creation: Latinas occupied only 2 percent of jobs in the computing workforce in 2016. 1 Qualified, diverse talent is needed to fill an estimated 1.1 million computing-related job openings expected by 2024.2 Latinas are one of the fastest-growing populations in the U.S., which makes them a vastly untapped talent pool and makes their underrepresentation in computing particularly troubling.
Latinas’ participation in computing disciplines not only improves the economic outlook of the Hispanic community, but their participation also impacts the U.S. society, workforce, and economy as a whole by improving companies’ bottom lines, expanding the qualified employee pool, promoting equality, reflecting the customer base, and enhancing innovation through distinct perspectives.
It is critical to acknowledge, celebrate, and raise visibility for Latinas in tech whose legacies and real-life stories inspire young women to pursue computing. TECHNOLOchicas is a necessary, focused approach that highlights the interests, strengths, and needs of Latinas. This campaign helps to show the Latino community that their daughters can achieve the same, or even greater, success in the technology industry. “She can’t be what she can’t see.”Access our campaing videos here Meet the TECHNOLOchicas
TECHNOLOchicas is a national initiative of the National Center for Women & Information Technology (NCWIT) and Televisa Foundation designed to raise awareness among young Latinas and their families about opportunities and careers in technology. TECHNOLOchicas uses the powerful stories of Latinas from diverse backgrounds, who are in technology fields, and recognize the power of innovation to change the world. These stories allow girls to see and relate to real-life role models.
TECHNOLOchicas Ambassadors speak at events, volunteer at workshops, participate in interviews, and organize outreach activities in their community to inspire Latina youth.
If you are a Latina over the age of 18 who is pursuing a career in tech or working in a tech-related field, we invite you to sign up and become a TECHNOLOchicas Ambassador!
TECHNOLOchica Karina Canales is featured in the most recent issue of Google’s "Careers With Code: Game – Changing Jobs of Tomorrow," along with a mention of our TECHNOLOchicas campaign. // “People think CS is scary, but it’s actually really fun."
With the holidays behind us and spring just around the corner, we are gearing up for our next set of adventures: TECHNOLOchicas 3.0! We’re flying from coast to coast to film the next series of TECHNOLOchicas videos. Follow us on Facebook, Instagram, and Twitter so that you can catch all the behind-the-scenes moments, as they happen.
“Technology to me means a gateway to the future. It means the ability to be able to create things that we don’t even think are possible yet.”
“I really love my work. I am really excited that I got the opportunity to come work in the tech hub of the world.”
“Growing up as a bilingual kid, writing in English was something a little bit tough for me, but Science and Math were topics that I could really understand.”
Alma Stephanie Tapia
“This event was another demonstration of how AT&T invests in our youth and in building a diverse and inclusive workplace. Young people want to learn about innovative careers, and we’re beyond excited to introduce them to some of those amazing opportunities.” // AT&T Global Lead Consultant-Diversity Deneen L. Garrett as she talks about our recent #ATTDiversityTrek event in Southern California.
TECHNOLOchicas Andrea Chaves, Beatris Mendez, Madelyn Tavarez, Amy Villasenor, Susie Gomez, Ana Hernandez, Janeth Vargas, Janeth Barrientos, Susana Harper and Gemma Bussoni will be at the #TECHNOLOchicas LiFT All of Us Symposium in the Tucson, Arizona.
Watch a recap of our exciting day.
The TECHNOLOchicas Lift and Aspire IT programs introduce young Latinas to the world of technology. Giving them a head start in the skills they need for success in the 21st century.